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Academic Year/course: 2017/18

445 - Degree in Tourism

29119 - Social Research: Techniques


Syllabus Information

Academic Year:
2017/18
Subject:
29119 - Social Research: Techniques
Faculty / School:
177 - Escuela Universitaria de Turismo
Degree:
445 - Degree in Tourism
ECTS:
6.0
Year:
2
Semester:
Second semester
Subject Type:
Compulsory
Module:
---

5.1. Methodological overview 

The learning process that is designed for this subject is based on the following methodology:
  • Participatory lectures - Class
  • Individual and group activities
  • Expert Talks
  • Analysis of scientific articles
  • Practical assignments
  • Case studies
  • Exam
 

5.2. Learning tasks

 
The program that is offered to help the student to achieve the expected results includes the following activities;
  • Lectures, discussions - (CE7) (CE11) (CE16) (CE25)
  • Small group tutoring (ALL)
  • Individual tutoring (ALL)
  • Case studies (EC 31) (CT2) (CT4) (CT11)
  • Document Analysis - (CE10) (CT11)
  • Study (ALL)
  • Objective ndividual test (ALL)

5.3. Syllabus 

UNIT 1: Scientific knowledge in social sciences. Introduction to tourism as an object of social research
1.1. Scientific knowledge
1.2. The scientific method in the Social Sciences
1.3. Tourism: object of social research
1.4. Particularities of social research in tourism
1.5. The process of social research
 
UNIT 2:The design of social research. The development of a research project
2.1. The design of social research
2.2. Types of basic designs
2.3. Types of studies
2.4. The preparation of the research project
 
UNIT 3: Techniques of quantitative and qualitative social research
3.1. Fundamentals and applications of quantitative approach
3.2. Fundamentals and applications of qualitative approach
3.3. Quantitative analysis
3.4. Qualitative analysis

UNIT 4: Preliminary basic operations

UNIT 5: Quantitative approach
4.1. The sample. Types of sampling and application
4.2. Process of research by survey
4.3. The questionnaire
 
UNIT 6: Qualitative approach 
6.1. Observation practices
6.2. In depth interview
6.3. The discussion group
 
UNIT 7: The research report
7.1. Report types and formats
7.2. Structure and basic contents for the preparation of the report
7.3. The reporting

5.4. Course planning and calendar 

Schedule sessions and presentation of works

Calendar
 
The specific timetable will be established by the professor at the beginning of the course both in classes and in the moodle platform.
 
In egeneral the program will follow the following schedule:
  • February-May: Lecturing of theoretical content in class
  • February-May: Conducting research project in phases ( 5 phases at 3 weeks each )
  • June: Delivery of final project (evaluation of practical content ) and evaluation of theoretical contents

5.5. Bibliography and recommended resources

[BB: Bibliografía básica / BC: Bibliografía complementaria]

 

 
BB Callejo Gallego, Javier. Análisis empírico de la demanda turística / Javier Callejo Gallego, Jesús Gutiérrez Brito, Antonio Viedma Rojas Madrid : Centro de Estudios Ramon Areces, D.L. 2003
BB Introducción a las técnicas de investigación social / Javier Callejo Gallego, coordinador, Consuelo del Val Cid, Jesús Gutiérrez Brito, Antonio Viedma Rojas. Madrid : Editorial Universitaria Ramón Areces, D.L. 2009.
BB Sierra Bravo, Restituto. Técnicas de investigación social : teoría y ejercicios / R. Sierra Bravo . 14a. ed., 4a. reimp. Madrid : Thomson, 2007
BC Alonso, Luis Enrique. La mirada cualitativa en sociología : una aproximación interpretativa / Luis Enrique Alonso . 1a. ed. Madrid : Fundamentos, 1998
BC Altinay, Levent. Planning research in hospitality and tourism [Recurso electrónico] / Levent Altinay and Alexandros Paraskevas . Oxford ; Burlington, MA : Butterworth-Heinemann, cop. 2008
BC Babbie, Earl. Fundamentos de la investigación social / Earl Babbie ; [traducción José Francisco Javier Dávila Mzrtínez] . México, D. F. [etc.] : International Thomson, cop. 2000
BC Bergua Amores, José Ángel. Estilos de la investigación social : técnicas, epistemología, algo de anarquía y una pizca de sociosofía / José Ángel Bergua Amores . Zaragoza : Prensas Universitarias de Zaragoza, 2011
BC Corbetta, Piergiorgio. Metodología y técnicas de investigación social / Piergiorgio Corbetta . Ed. rev. Madrid : McGraw-Hill, 2010
BC Iglesias i Millán, Josep A.. Técnicas de investigación aplicadas al sector turístico / Josep A. Iglesias i Millán . Madrid : Síntesis, D.L.2001
BC Mazón, Tomás. Sociología del turismo / Tomás Mazón . Madrid : Centro de Estudios Ramón Areces, DL 2001
BC Metodología de la investigación social : técnicas innovadoras y sus aplicaciones / Millán Arroyo, Igor Sádaba (coords.) . Madrid : Síntesis, 2012
BC Vallejos Izquierdo, Antonio Félix. Métodos y técnicas de investigación social / Antonio Félix Vallejos Izquierdo, Mario Ortí Mata, Yolanda Agudo Arroyo . 1a. ed., 1a. reimp Madrid : Ramón Areces, 2007